Contract
We are seeking a Digital Content Strategist to support a major website refresh initiative and ongoing digital content efforts. This role is ideal for a content professional who enjoys both strategic thinking and hands-on execution, with experience creating customer-focused digital experiences at scale.
The successful candidate will play a key role in evaluating existing website content, developing new content aligned with updated site designs and user journeys, and ensuring all digital experiences support broader business, customer experience, and search optimization objectives.
What You'll Do
- Review and assess existing website content to identify opportunities for improvement, consolidation, updates, or removal.
- Create, edit, and optimize web content that aligns with new website templates, design standards, and customer journeys.
- Execute large-scale content updates and support the development of new digital content across the website.
- Convert strategic recommendations and digital roadmap initiatives into engaging, customer-focused content.
- Maintain consistent messaging, voice, tone, and brand standards across all digital touchpoints.
- Apply SEO and answer engine optimization techniques to improve content visibility and discoverability.
- Utilize AI-assisted content tools to enhance productivity while ensuring content quality and accuracy.
- Partner closely with content strategy, product marketing, UX, and digital teams to support business priorities and project deliverables.
- Manage ongoing content maintenance as the website evolves.
Required Background
- Experience in content strategy, content design, or digital content development.
- Experience supporting website redesigns, migrations, or large-scale content refresh projects.
- Strong understanding of how content supports the overall digital customer experience.
- Experience conducting content audits and making recommendations based on findings.
- Exceptional web writing, editing, and content organization skills.
- Knowledge of SEO principles and emerging answer-engine optimization practices.
- Experience working within design systems and collaborating with UX and design teams.
- Familiarity with AI-powered content creation tools such as Microsoft 365 Copilot, JasperAI, or similar platforms.
- Ability to manage multiple priorities and execute content initiatives in a fast-paced environment.
- Strong communication and collaboration skills with cross-functional teams.
Preferred Qualifications
- Experience creating content for SMB and/or B2B audiences.
- Experience working with digital marketing, product marketing, and website management teams.
- Familiarity with tools such as Figma and modern content development workflows.
Privacy & Consent:
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Equal Opportunity Employer:
Aspirecruit Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and do not discriminate based on race, religion, gender, age, disability, or any other protected status.
Location: MinneapolisMinnesota, United States
